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Is Your Paid Keyword Campaign Costing You Money?

WednesdayJun 23,2010
by Rick Robinson
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Paid keyword campaigns (PPC) often don’t deliver leads that marketers expect. Fix underperforming PPC ROI with a quick check of your website analytics.

Search Engine Optimization- Don’t Overlook Analytics and Internal Search

ThursdayMay 6,2010
by Rick Robinson
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The best place to start a search engine optimization program begins with a comprehensive review of your website analytics. For Strategic Domain, knowing the search terms that delivered visitors to your site and what information they were looking for are the hidden jewels for SEO among all the data points. Reviewing [...] Read more »

Content vs. SEO?

SundayJan 31,2010
by Rick Robinson
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For SEO to be effective, SEO and Web content need to work closely together. Typically copywriters creating content don’t think about search engine optimization.  This results in missed opportunity. By sharing a vision for SEO’s role, content becomes the driver for improving SEO rankings and ROI.

Search Engine Wars – Will Your Site Ranking Suffer?

WednesdayAug 26,2009
by Rick Robinson

Reading the latest news about the top search engines speeding up new search offerings in the battle for supremacy, it caused me to consider the impact these changes will have on search engine optimization and search marketing programs. What I’m learning is that these changes will have significant impact on to how well your site [...] Read more »