Paid keyword campaigns (PPC) often don’t deliver leads that marketers expect. Fix underperforming PPC ROI with a quick check of your website analytics.
Search Engine Optimization- Don’t Overlook Analytics and Internal Search
ThursdayMay 6,2010
The best place to start a search engine optimization program begins with a comprehensive review of your website analytics. For Strategic Domain, knowing the search terms that delivered visitors to your site and what information they were looking for are the hidden jewels for SEO among all the data points. Reviewing [...] Read more »
Video is Worth a Thousand Pictures
ThursdayMar 4,2010
Marketers found this out in the 1950s and 1960s as they flocked to TV advertising often replacing all or part of their print budgets. Being able to tell a story with site, sound and motion proved its superiority. This fact is surfacing on the Web as technology now enables everyone, and I do mean everyone, [...] Read more »
Content vs. SEO?
SundayJan 31,2010
For SEO to be effective, SEO and Web content need to work closely together. Typically copywriters creating content don’t think about search engine optimization. This results in missed opportunity. By sharing a vision for SEO’s role, content becomes the driver for improving SEO rankings and ROI. Share and Enjoy: [...] Read more »
Why Google Focuses Further On Local Search Engine Results
SundayDec 20,2009
The Search Engine market is very dynamic with continual shifts, some of which offer marketers unique opportunities. The recent announcement that Google maybe purchasing Yelp further reinforces why Google views Local Search as the next big thing in search engine marketing (SEM). Yelp was founded in 2004 as a way to let users post reviews [...] Read more »
News Corp. Flirts with Bing
WednesdayNov 25,2009
The recent news that Rupert Murdoch’s News Corp. is considering a pull out of its news from Google and creating an exclusive news deal with Microsoft’s Bing search engine is intriguing. This is the first major move from leading news organization to potentially begin charging for their news. The current industry practice for most news [...] Read more »
PR Firms Missing SEO Opportunities
MondayNov 9,2009
One of our clients asked us to work with their public relations agency to further harmonize their digital communications. Their firm had created a Web site for our client. While it was an excellent site, we were surprised to discover that they had not developed it as a “search engine friendly” site. The firm had [...] Read more »
Search Engine Wars – Will Your Site Ranking Suffer?
WednesdayAug 26,2009
Reading the latest news about the top search engines speeding up new search offerings in the battle for supremacy, it caused me to consider the impact these changes will have on search engine optimization and search marketing programs. What I’m learning is that these changes will have significant impact on to how well your site [...] Read more »
SEO Services – In-house vs. Agency
FridayMay 8,2009
This week I was discussing search engine optimization (SEO) services with a prospective client and he mentioned they were considering using the internal IT team to deploy the SEO initiative. From experience, I know that companies occasionally consider this as a viable option. After all, they think that they’ll save money and better manage the [...] Read more »
SEO In-house vs. Agency – Revisited
MondayMay 18,2009
After writing my most recent post about In-house vs. Agency, I decided to do a little research on companies that I spoken with about our search engine optimization (SEO) services and their decision to use their in-house IT department. One company I had spoken to last December had done just that. When I had presented [...] Read more »
