WednesdayJun 23,2010
Paid keyword campaigns (PPC) often don’t deliver leads that marketers expect. Fix underperforming PPC ROI with a quick check of your website analytics.
ThursdayMay 6,2010
The best place to start a search engine optimization program begins with a comprehensive review of your website analytics. For Strategic Domain, knowing the search terms that delivered visitors to your site and what information they were looking for are the hidden jewels for SEO among all the data points. Reviewing [...] Read more »
SundayJan 31,2010
For SEO to be effective, SEO and Web content need to work closely together. Typically copywriters creating content don’t think about search engine optimization. This results in missed opportunity. By sharing a vision for SEO’s role, content becomes the driver for improving SEO rankings and ROI.
SundayDec 20,2009
The Search Engine market is very dynamic with continual shifts, some of which offer marketers unique opportunities. The recent announcement that Google maybe purchasing Yelp further reinforces why Google views Local Search as the next big thing in search engine marketing (SEM). Yelp was founded in 2004 as a way to let users post reviews [...] Read more »
WednesdayNov 25,2009
The recent news that Rupert Murdoch’s News Corp. is considering a pull out of its news from Google and creating an exclusive news deal with Microsoft’s Bing search engine is intriguing. This is the first major move from leading news organization to potentially begin charging for their news. The current industry practice for most news [...] Read more »
MondayNov 9,2009
One of our clients asked us to work with their public relations agency to further harmonize their digital communications. Their firm had created a Web site for our client. While it was an excellent site, we were surprised to discover that they had not developed it as a “search engine friendly” site. The firm had [...] Read more »
WednesdayAug 26,2009
Reading the latest news about the top search engines speeding up new search offerings in the battle for supremacy, it caused me to consider the impact these changes will have on search engine optimization and search marketing programs. What I’m learning is that these changes will have significant impact on to how well your site [...] Read more »
FridayMay 8,2009
This week I was discussing search engine optimization (SEO) services with a prospective client and he mentioned they were considering using the internal IT team to deploy the SEO initiative. From experience, I know that companies occasionally consider this as a viable option. After all, they think that they’ll save money and better manage the [...] Read more »
MondayMay 18,2009
After writing my most recent post about In-house vs. Agency, I decided to do a little research on companies that I spoken with about our search engine optimization (SEO) services and their decision to use their in-house IT department. One company I had spoken to last December had done just that. When I had presented [...] Read more »
MondayJul 13,2009
Serving a broad range of businesses, we come up against many unusual or difficult situations that clients face with their on-line marketing initiatives, and in particular, search engine marketing (SEM). Recently, our pharmaceutical clients were affected by an unexpected FDA Warning Letter barrage that went to 14 pharmaceutical companies targeting 48 of their brands’ [...] Read more »
