A synched, search engine optimized page theme harmonizes your page's content, title and Meta data

As search engine bots become more intelligent and algorithms are tweaked more frequently, it is more important than ever to have the right SEO plan in place. You want to be sure that your site offers the right combination of code and content so search engines can most effectively index and rank your site.

Keywords have long been one of the most basic elements to install as part of a successful SEO campaign, but keywords have not played an important role in search engine algorithms for some time. Ranking algorithms are designed to scan content and interpret a page’s target user without using Meta data keywords as a guide.

Today, when it comes to affecting your site’s ranking, your site’s content is king.

Advanced search engine algorithms are allowing search engines to place less emphasis on Meta data and more on page content. This means marketers need to focus on calibrating each page correctly to give search engines a clear theme, concept or phrase to focus on for optimal rank. SEO practitioners refer to this part of the craft as “Page Theming.”

Instead of idiosyncratic code and keywords, Page Theming communicates with the search engine algorithm in a more holistic way. The algorithm analyzes each site page’s Title tag, H1 tag and published content. A page’s content, title and Meta data have to be in sync to effectively communicate the key terms and phrases you want to rank for.

Understanding how leading search engines continue shift emphasis in their algorithms is important for anyone who wants their website to rank high. The search engines, and Google in particular, want to be sure that a search engine visitor is highly satisfied with their results. The search engines know that their success relies on satisfied customers. To achieve this, they will continue to improve their algorithms so that their top ranking sites effectively reflect the search queries. Matching search queries to Meta data keywords no longer meets that need. Page themes reflecting the holistic nature of the page’s content accomplishes this goal.