TuesdayApr 26,2011
As search engine bots become more intelligent and algorithms are tweaked more frequently, it is more important than ever to have the right SEO plan in place. You want to be sure that your site offers the right combination of code and content so search engines can most effectively index and rank your site. Keywords [...] Read more »
ThursdayMar 4,2010
Marketers found this out in the 1950s and 1960s as they flocked to TV advertising often replacing all or part of their print budgets. Being able to tell a story with site, sound and motion proved its superiority. This fact is surfacing on the Web as technology now enables everyone, and I do mean everyone, [...] Read more »
SundayDec 20,2009
The Search Engine market is very dynamic with continual shifts, some of which offer marketers unique opportunities. The recent announcement that Google maybe purchasing Yelp further reinforces why Google views Local Search as the next big thing in search engine marketing (SEM). Yelp was founded in 2004 as a way to let users post reviews [...] Read more »
WednesdayNov 25,2009
The recent news that Rupert Murdoch’s News Corp. is considering a pull out of its news from Google and creating an exclusive news deal with Microsoft’s Bing search engine is intriguing. This is the first major move from leading news organization to potentially begin charging for their news. The current industry practice for most news [...] Read more »
WednesdayAug 26,2009
Reading the latest news about the top search engines speeding up new search offerings in the battle for supremacy, it caused me to consider the impact these changes will have on search engine optimization and search marketing programs. What I’m learning is that these changes will have significant impact on to how well your site [...] Read more »
MondayJul 13,2009
Serving a broad range of businesses, we come up against many unusual or difficult situations that clients face with their on-line marketing initiatives, and in particular, search engine marketing (SEM). Recently, our pharmaceutical clients were affected by an unexpected FDA Warning Letter barrage that went to 14 pharmaceutical companies targeting 48 of their brands’ [...] Read more »
