Archive for ‘michael peroff’

Video is Worth a Thousand Pictures

ThursdayMar 4,2010
by Michael Peroff

Marketers found this out in the 1950s and 1960s as they flocked to TV advertising often replacing all or part of their print budgets. Being able to tell a story with site, sound and motion proved its superiority. This fact is surfacing on the Web as technology now enables everyone, and I do mean everyone, [...] Read more »

Why Google Focuses Further On Local Search Engine Results

SundayDec 20,2009
by Michael Peroff

The Search Engine market is very dynamic with continual shifts, some of which offer marketers unique opportunities. The recent announcement that Google maybe purchasing Yelp further reinforces why Google views Local Search as the next big thing in search engine marketing (SEM). Yelp was founded in 2004 as a way to let users post reviews [...] Read more »