TuesdayApr 26,2011
As search engine bots become more intelligent and algorithms are tweaked more frequently, it is more important than ever to have the right SEO plan in place. You want to be sure that your site offers the right combination of code and content so search engines can most effectively index and rank your site. Keywords [...] Read more »
WednesdayApr 20,2011
While much has been written about how Google’s search engine works, the only truly reliable way to rank highly is to write content that is so interesting, informative, and useful that people gladly link to it and share those links across their social network. And while getting other, external sites to link back to your [...] Read more »
ThursdayMay 6,2010
The best place to start a search engine optimization program begins with a comprehensive review of your website analytics. For Strategic Domain, knowing the search terms that delivered visitors to your site and what information they were looking for are the hidden jewels for SEO among all the data points. Reviewing [...] Read more »
ThursdayMar 4,2010
Marketers found this out in the 1950s and 1960s as they flocked to TV advertising often replacing all or part of their print budgets. Being able to tell a story with site, sound and motion proved its superiority. This fact is surfacing on the Web as technology now enables everyone, and I do mean everyone, [...] Read more »
SundayJan 31,2010
For SEO to be effective, SEO and Web content need to work closely together. Typically copywriters creating content don’t think about search engine optimization. This results in missed opportunity. By sharing a vision for SEO’s role, content becomes the driver for improving SEO rankings and ROI.
MondayNov 9,2009
One of our clients asked us to work with their public relations agency to further harmonize their digital communications. Their firm had created a Web site for our client. While it was an excellent site, we were surprised to discover that they had not developed it as a “search engine friendly” site. The firm had [...] Read more »
WednesdayAug 26,2009
Reading the latest news about the top search engines speeding up new search offerings in the battle for supremacy, it caused me to consider the impact these changes will have on search engine optimization and search marketing programs. What I’m learning is that these changes will have significant impact on to how well your site [...] Read more »
FridayMay 8,2009
This week I was discussing search engine optimization (SEO) services with a prospective client and he mentioned they were considering using the internal IT team to deploy the SEO initiative. From experience, I know that companies occasionally consider this as a viable option. After all, they think that they’ll save money and better manage the [...] Read more »
