Archive for ‘search engine optimization’

Search Engine Optimization- Don’t Overlook Analytics and Internal Search

ThursdayMay 6,2010
by Rick Robinson
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The best place to start a search engine optimization program begins with a comprehensive review of your website analytics. For Strategic Domain, knowing the search terms that delivered visitors to your site and what information they were looking for are the hidden jewels for SEO among all the data points. Reviewing [...] Read more »

Video is Worth a Thousand Pictures

ThursdayMar 4,2010
by Michael Peroff

Marketers found this out in the 1950s and 1960s as they flocked to TV advertising often replacing all or part of their print budgets. Being able to tell a story with site, sound and motion proved its superiority. This fact is surfacing on the Web as technology now enables everyone, and I do mean everyone, [...] Read more »

Content vs. SEO?

SundayJan 31,2010
by Rick Robinson
Image for Content vs. SEO?

For SEO to be effective, SEO and Web content need to work closely together. Typically copywriters creating content don’t think about search engine optimization.  This results in missed opportunity. By sharing a vision for SEO’s role, content becomes the driver for improving SEO rankings and ROI.

PR Firms Missing SEO Opportunities

MondayNov 9,2009
by Michael Peroff

One of our clients asked us to work with their public relations agency to further harmonize their digital communications. Their firm had created a Web site for our client. While it was an excellent site, we were surprised to discover that they had not developed it as a “search engine friendly” site. The firm had [...] Read more »

SEO Services – In-house vs. Agency

FridayMay 8,2009
by Michael Peroff

This week I was discussing search engine optimization (SEO) services with a prospective client and he mentioned they were considering using the internal IT team to deploy the SEO initiative. From experience, I know that companies occasionally consider this as a viable option. After all, they think that they’ll save money and better manage the [...] Read more »