Archive for ‘sem’

Is Your Paid Keyword Campaign Costing You Money?

WednesdayJun 23,2010
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Paid keyword campaigns (PPC) often don’t deliver leads that marketers expect. Fix underperforming PPC ROI with a quick check of your website analytics.

Why Google Focuses Further On Local Search Engine Results

SundayDec 20,2009
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The Search Engine market is very dynamic with continual shifts, some of which offer marketers unique opportunities. The recent announcement that Google maybe purchasing Yelp further reinforces why Google views Local Search as the next big thing in search engine marketing (SEM). Yelp was founded in 2004 as a way to let users post reviews [...] Read more »

FDA and Search Engines – New Article Published

MondayJul 13,2009
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Serving a broad range of businesses, we come up against many unusual or difficult situations that clients face with their on-line marketing initiatives, and in particular, search engine marketing (SEM). Recently, our pharmaceutical clients were affected by an unexpected FDA Warning Letter barrage that went to 14 pharmaceutical companies targeting 48 of their brands’ [...] Read more »