WednesdayApr 20,2011
While much has been written about how Google’s search engine works, the only truly reliable way to rank highly is to write content that is so interesting, informative, and useful that people gladly link to it and share those links across their social network. And while getting other, external sites to link back to your [...] Read more »
ThursdayMar 4,2010
Marketers found this out in the 1950s and 1960s as they flocked to TV advertising often replacing all or part of their print budgets. Being able to tell a story with site, sound and motion proved its superiority. This fact is surfacing on the Web as technology now enables everyone, and I do mean everyone, [...] Read more »
SundayJan 31,2010
For SEO to be effective, SEO and Web content need to work closely together. Typically copywriters creating content don’t think about search engine optimization. This results in missed opportunity. By sharing a vision for SEO’s role, content becomes the driver for improving SEO rankings and ROI.
SundayDec 20,2009
The Search Engine market is very dynamic with continual shifts, some of which offer marketers unique opportunities. The recent announcement that Google maybe purchasing Yelp further reinforces why Google views Local Search as the next big thing in search engine marketing (SEM). Yelp was founded in 2004 as a way to let users post reviews [...] Read more »
MondayNov 9,2009
One of our clients asked us to work with their public relations agency to further harmonize their digital communications. Their firm had created a Web site for our client. While it was an excellent site, we were surprised to discover that they had not developed it as a “search engine friendly” site. The firm had [...] Read more »
WednesdayAug 26,2009
Reading the latest news about the top search engines speeding up new search offerings in the battle for supremacy, it caused me to consider the impact these changes will have on search engine optimization and search marketing programs. What I’m learning is that these changes will have significant impact on to how well your site [...] Read more »
FridayMay 8,2009
This week I was discussing search engine optimization (SEO) services with a prospective client and he mentioned they were considering using the internal IT team to deploy the SEO initiative. From experience, I know that companies occasionally consider this as a viable option. After all, they think that they’ll save money and better manage the [...] Read more »
MondayMay 18,2009
After writing my most recent post about In-house vs. Agency, I decided to do a little research on companies that I spoken with about our search engine optimization (SEO) services and their decision to use their in-house IT department. One company I had spoken to last December had done just that. When I had presented [...] Read more »
MondayJul 13,2009
Serving a broad range of businesses, we come up against many unusual or difficult situations that clients face with their on-line marketing initiatives, and in particular, search engine marketing (SEM). Recently, our pharmaceutical clients were affected by an unexpected FDA Warning Letter barrage that went to 14 pharmaceutical companies targeting 48 of their brands’ [...] Read more »
ThursdayApr 30,2009
Strategic Domain announced a new 30-Point search engine check-up for search engine optimization that will improve corporate and product Web site rankings on leading search engines. The search marketing check-up is designed to overcome outdated Web site specifications that hinder success in ranking high on Google, Yahoo!, MSN and other search engines. New York, NY [...] Read more »
