Archive for ‘seo’

Video is Worth a Thousand Pictures

ThursdayMar 4,2010
by Michael Peroff

Marketers found this out in the 1950s and 1960s as they flocked to TV advertising often replacing all or part of their print budgets. Being able to tell a story with site, sound and motion proved its superiority. This fact is surfacing on the Web as technology now enables everyone, and I do mean everyone, [...] Read more »

Content vs. SEO?

SundayJan 31,2010
by Rick Robinson
Image for Content vs. SEO?

For SEO to be effective, SEO and Web content need to work closely together. Typically copywriters creating content don’t think about search engine optimization.  This results in missed opportunity. By sharing a vision for SEO’s role, content becomes the driver for improving SEO rankings and ROI.

Why Google Focuses Further On Local Search Engine Results

SundayDec 20,2009
by Michael Peroff

The Search Engine market is very dynamic with continual shifts, some of which offer marketers unique opportunities. The recent announcement that Google maybe purchasing Yelp further reinforces why Google views Local Search as the next big thing in search engine marketing (SEM). Yelp was founded in 2004 as a way to let users post reviews [...] Read more »

PR Firms Missing SEO Opportunities

MondayNov 9,2009
by Michael Peroff

One of our clients asked us to work with their public relations agency to further harmonize their digital communications. Their firm had created a Web site for our client. While it was an excellent site, we were surprised to discover that they had not developed it as a “search engine friendly” site. The firm had [...] Read more »

SEO Services – In-house vs. Agency

FridayMay 8,2009
by Michael Peroff

This week I was discussing search engine optimization (SEO) services with a prospective client and he mentioned they were considering using the internal IT team to deploy the SEO initiative. From experience, I know that companies occasionally consider this as a viable option. After all, they think that they’ll save money and better manage the [...] Read more »

SEO In-house vs. Agency – Revisited

MondayMay 18,2009
by Michael Peroff

After writing my most recent post about In-house vs. Agency, I decided to do a little research on companies that I spoken with about our search engine optimization (SEO) services and their decision to use their in-house IT department. One company I had spoken to last December had done just that. When I had presented [...] Read more »

FDA and Search Engines – New Article Published

MondayJul 13,2009
by Michael Peroff
Image for FDA and Search Engines – New Article Published

Serving a broad range of businesses, we come up against many unusual or difficult situations that clients face with their on-line marketing initiatives, and in particular, search engine marketing (SEM). Recently, our pharmaceutical clients were affected by an unexpected FDA Warning Letter barrage that went to 14 pharmaceutical companies targeting 48 of their brands’ [...] Read more »

Strategic Domain Announces 30-Point Search Engine Optimization Check-up for Web Sites

ThursdayApr 30,2009
by Michael Peroff
Image for Strategic Domain Announces 30-Point Search Engine Optimization Check-up for Web Sites

Strategic Domain announced a new 30-Point search engine check-up for search engine optimization that will improve corporate and product Web site rankings on leading search engines. The search marketing check-up is designed to overcome outdated Web site specifications that hinder success in ranking high on Google, Yahoo!, MSN and other search engines. New York, NY [...] Read more »

Successful SEO Case History Featuring Eisai.com

TuesdayFeb 10,2009
by Michael Peroff
Image for Successful SEO Case History Featuring Eisai.com

Strategic Domain produces tangible results in the competitive online pharmaceutical landscape Strategic Domain worked with Eisai to search-engine-optimize their corporate site for increased exposure. Highlights from the attached PDF include: Eisai company name search ranking increased from 595 points to 1,079 points, or 81 percent. During the same time period, the industry average only [...] Read more »